Monday, 22 June 2009

Taming Tigers in London

I have just got back from London where I was photographing this year's CODA conference, as well as taking notes in the seminars to allow me to write up CODA's post conference newsletter which goes out to over 3,000 customers.

The opening speaker this time was a very interesting speaker called Jim Lawless who was talking about taming tigers, or in other words facing your fears and making things happen rather than letting them happen. Several years ago, whilst working as a change management consultant, Jim was challenged to prove his theories by one of his listeners, and agreed to become a jockey and race on TV within a year - and he had never ridden a horse before!

I also noticed a really beautiful combination of light source outside my bedroom window, and set up a towel as a rest to allow me to take a long exposure of the view - see what you think, I love night photography.

Thursday, 28 May 2009

Rebrand for Sandoms

The Mix is really pleased to be helping Batley based company Sandoms with their rebrand following their recent Management Buy Out.

Sandoms specialises in interior fit-outs, bespoke joinery, shopfitting and project management for a whole host of high street names including Specsavers, Thorntons, Barbour, and Bentley to name just a few, as well as providing high quality joinery work for some leading property developers who want the very best for their clients' homes.

The Mix has been asked to refresh the company's whole marketing collateral, including branding, website, literature, marketing planning and PR.

Here is a sneak preview of their all new literature inserts that we are currently working on, with a view to launching the brand in early June. Great people to work with, and a great story to tell, make this a fantastic project for The Mix.

Wednesday, 27 May 2009

CODA & Agresso Conference Pop-ups & Pull-ups

It's Annual Conference time again for our clients CODA and Agresso, who provide financial software and operational solutions to customers across the UK and Europe.

Once again The Mix has been tasked with providing marketing support for their two conferences - the Northern session is on June 4 at the Majestic Hotel, Harrogate, and the Southern session is on June 18 at the Hotel Russell, London.

The Mix has provided new exhibition stands in the form of a new pop-up stand and 9 new pull-up stands showcasing the companies' services, all geared around maximising efficiencies during the downturn - in other words, making your software work harder and more efficiently for your business.

The Mix's MD Alexis will also be attending the London conference to compile the post-conference newsletter, and will be providing photography, copywriting and design support to the marketing team. He is also keen to see how this year's speaker, Jim Lawless, compares with last year's speaker Monty Halls, who you may have seen on his recent TV series about crofting in the highlands of Scotland.

Wednesday, 20 May 2009

Mix Powers Winder Transformers Website

The Mix is working hard with our clients Winder Electrical, who manufacture power transformers and distribution transformers, to complete Winder Electrical's brand new website. Both ourselves and Winder Electrical general manager Paul Matthews have put a lot of time into sourcing and where necessary photographing images of all of Winder's services, with the aim of making the best looking and most informative power transformer website in the country.

The site will be going live by the end of the month, but here is a quick sneak preview of how it will look - we really like the striking imagery across the curved header and the use of lots of pictures to explain exactly what Winder Electrical does.

Friday, 15 May 2009

New Sidhil Innov 8 brochure

We have been working very closely with our clients Sidhil for nearly a year now, and having launched the all new 2009 product catalogue, 120 pages packed with all of Sidhil's great beds, mattresses and products for the healthcare market, we are now approaching the launch of the new Innov8 hospital bed marketing literature.

The Mix art directed the photoshoot at nearby Photography Works, as well as briefly modelling for one of the shots, and we were all delighted with the results. Last week we photographed the new bed being tested on Sidhil's fantastic test rig, where it was put through its paces to ensure that it is as durable and safe as it can be.